Live Life Fashionably

We offer some of the hottest brands and latest trends. Our clothes are selected to not only be beautiful but to have a good "hand" as well.   Dressing Humboldt County since 2015.

Casual Clash Top The Icon Mid Rise Skinny Ankle in "Shailene" Gold Horseshoe Earrings with Double Crystal Mont Blanc Sandal New Cross Woven Hip Bag

Blue Ox Outfit of the Week!

Let us inspire you!

Shop Now!

Shopping experience you'll LOVE

Need style advice? We're your team! Need that confidence boost trying on something new? We're that Honest best friend everyone needs! Just need to zone out and touch all the pretty clothes? Enjoy our soft, comfy environment and take your time, we're a no pressure kind of place.   Customer Service is our specialty.

"I had a fantastic shopping experience. I wasn't in there very long. I had my 1 year old with me and was only looking for Queen Bee products at the time. The ladies were so helpful and friendly. They even held my little guy." - Aprell Rausch
"Went for the 1st time yesterday, found a BEAUTIFUL dress that I bought and so much more that I would have loved to! Will definitely be going back and recommending to my friends!" - Simone Schmidt
"I have never had such a great experience when looking for clothes to purchase, let alone a long dress that fits perfectly! The owner was so thoughtful, knowledgeable, and understanding that there are a multitude of sizes and styles that work best on different body types. I found the most beautiful long dress (which is IMPOSSIBLE as I am 6'2") and it was a great price and extremely well made. The clothes here are amazing but the customer service was fantastic! Thank you so much for such a positive experience :)" - Molly Dekens
"Blue Ox has got to be the most adorable boutique in Humboldt County! Great stock and variety of products, amazing staff, overall incredible experience! I love shopping local and supporting small business, and Blue Ox has a lifetime customer out of me! I highly recommend stopping in, who knows, you might find something you didn't know you needed" - Skye Towle

Contact Us

325 2nd St. Suite 102 Eureka, CA 95501 707.798.6104 Mon - Sat, 10am - 7pm Sunday, 10am - 6pm


Find us on Instagram