Live Life Fashionably

Dressing Humboldt County since 2015.

Online Shopping Experience

The Charlie Ankle Destroyed Hem in "Pearla" Nicola Heel Boot Plain Gold Hoops 20" Gold Single Coin Necklace

Blue Ox Outfit of the Week!

Let us inspire you!
These outfits are handpicked by staff inspired by the new favorite that everyone is buzzing about this week! Hurry, before they are gone! We believe these pieces will sell out quickly.

Shop Now!


Do you need style advice? Maybe you need someone to encourage you to try something new that you may have missed or would never have picked out for yourself? We're that honest best friend everyone needs! We can help with new seasonal looks, special events, vacation wears, gifts or a complete wardrobe makeover. Our passionate, fun and helpful stylists are always here and are committed to the goal of advancing your personal style and finding your favorite fits. Don’t forget you can complement your look with our fabulous assortment of accessories as well because we can outfit you from head to toe!

Free People JoesJeans Volcom Salty Crew

Some of the Best Brands Around!

Visit our brand pages for the finest selection of women’s dresses, women’s and men’s jeans in the finest denim, designer tops, and loads of trendy pieces at prices you can’t beat. We're always watching out for fashionable men’s and women’s apparel that meets your needs. With new items arriving regularly, you'll always be on-trend with the newest emerging styles. Everything here is hand-picked with you in mind!

Blue Ox is dedicated to stocking apparel in beautiful fabrics and comfortable textures, with a feeling of easy sophistication and understated luxury. We offer a variety of perfect fit denim, chic tops, gorgeous dresses, trendy pants and standout layering pieces. If you’re ready for a style upgrade, our designer clothing boutique has you covered.

"I had a fantastic shopping experience. I wasn't in there very long. I had my 1 year old with me and was only looking for Queen Bee products at the time. The ladies were so helpful and friendly. They even held my little guy." - Aprell Rausch
"Went for the 1st time yesterday, found a BEAUTIFUL dress that I bought and so much more that I would have loved to! Will definitely be going back and recommending to my friends!" - Simone Schmidt
"I have never had such a great experience when looking for clothes to purchase, let alone a long dress that fits perfectly! The owner was so thoughtful, knowledgeable, and understanding that there are a multitude of sizes and styles that work best on different body types. I found the most beautiful long dress (which is IMPOSSIBLE as I am 6'2") and it was a great price and extremely well made. The clothes here are amazing but the customer service was fantastic! Thank you so much for such a positive experience :)" - Molly Dekens
"Blue Ox has got to be the most adorable boutique in Humboldt County! Great stock and variety of products, amazing staff, overall incredible experience! I love shopping local and supporting small business, and Blue Ox has a lifetime customer out of me! I highly recommend stopping in, who knows, you might find something you didn't know you needed" - Skye Towle
_Accessory2 _Accessory5 _Accessory4 _Accessory3 _Accessory1

Step it up with Accessories!

Blue Ox Boutique offers a huge selection of fashionable leather bags including women’s convertible belt bags, cross body bags, and backpacks.

With sunglasses selections from Shwood and Raen Sunglasses, we offer the perfect fit for both men and women. Try a style like the McKenzie from Shwood, part of their new women's collection. It features rounded lenses and curving lines that come together in a strong feminine silhouette.

From the sophisticated Free People clog to the easy breezy summer sandal from Sanuk, find the perfect shoe to complete any outfit. Our men’s shoes selections include fantastic boots and sandals from Reef.

Contact Us

325 2nd St. Suite 102 Eureka, CA 95501
Mon - Sat, 10am - 7pm Sunday, 10am - 6pm


You can find style advice and inspiration on our instagram and facebook pages.