Blue Ox Boutique is a designer fashion destination in the heart of downtown Eureka’s historic Old Town. We offer some of the hottest brands and current trends in women’s and men’s fashion in Humboldt County as well as easy online shopping. Blue Ox carries an impeccable mix of beautiful, easy to wear, trendy fashions that are expertly selected each season for top style and quality. We carry amazing apparel to build the perfect outfit so you feel your very best!
At Blue Ox Boutique you can relax and take your time to browse our vast selections of men’s and women’s clothing. There is so much to choose from and our goal is for you to leave with your new favorite outfit or perfect gift! You will love the personal attention, and ever-changing variety we offer. Customer service is our specialty!
Live Life Fashionably
Dressing Humboldt County since 2015.
Online Shopping Experience
An at-home boutique shopping experience, with free shipping on orders of $100 or more! Order online and get free in-store pickup! Find a special piece you love? Order it now and we will ship it to your home or you can pick it up in the store.
We’re always here for you, even if you’re behind your computer! Blue Ox provides our online customers with the same boutique service as our in-house customers including style tips and guidance, as well as fast shipping and more. If there is anything our online shopping boutique can do to help you order your new favorite style, give us a call!
Blue Ox Outfit of the Week!
Let us inspire you!
These outfits are handpicked by staff inspired by the new favorite that everyone is buzzing about this week! Hurry, before they are gone! We believe these pieces will sell out quickly.
SHOPPING EXPERIENCE YOU WILL LOVE!
Do you need style advice? Maybe you need someone to encourage you to try something new that you may have missed or would never have picked out for yourself? We're that honest best friend everyone needs! We can help with new seasonal looks, special events, vacation wears, gifts or a complete wardrobe makeover. Our passionate, fun and helpful stylists are always here and are committed to the goal of advancing your personal style and finding your favorite fits. Don’t forget you can complement your look with our fabulous assortment of accessories as well because we can outfit you from head to toe!
Blue Ox Boutique is a local Humboldt County and online retailer offering trendy clothing for fashion-savvy women and men of all ages. With an assortment of fabrics, prints and styles we are the place to start for putting together a fashion-forward outfit. Check out the latest fashion styles from Aviator Nation, Diesel, True Religion, and Joe’s Jeans.
We are the place to buy designer tops. Blue Ox offers a range of styles and types in on-trend categories so that you can easily find what you’re looking for. They are versatile and easy to complete your everyday look, perfect for the office or a date night. A variety of women’s tops, crop tops, tees and hoodies are must-have garments for every woman.
Add some layers when there’s a chill in the air with a cardigan sweater, coat or scarf. Coordinating classic pieces give you the most bang for your buck, and they never go out of style. With a multitude of styles, fits, and colors to shop from, we offer something for anyone shopping for women’s clothes!
Whether you’re looking to stay trendy in winter layers or enjoy the cool summer breezes, we offer fashionable dresses for women. If you’re shopping online for a maxi, mini, or midi dress, we make it easy to browse by dress type. Maybe a skirt or wrap is more your style, and we have those, too. Looking for a little black dress for a night out? Our dress collection has a large assortment to choose from so you can find what’s perfect for you.
The shop is filled with ladies’ fashion apparel, men’s clothing selections, the best assortment of upscale denim jeans, and something to work with every budget. We want our customers to find quality pieces that they will wear for years to come, feeling just as excited to wear it for the hundredth time as the first time! Find your new favorite designer in our clothing boutique filled with women’s dresses, flattering tunics, trendy denim jeans, and sweaters and tops for women.
Visit our brand pages for the finest selection of women’s dresses, women’s and men’s jeans in the finest denim, designer tops, and loads of trendy pieces at prices you can’t beat. We're always watching out for fashionable men’s and women’s apparel that meets your needs. With new items arriving regularly, you'll always be on-trend with the newest emerging styles. Everything here is hand-picked with you in mind!
Blue Ox is dedicated to stocking apparel in beautiful fabrics and comfortable textures, with a feeling of easy sophistication and understated luxury. We offer a variety of perfect fit denim, chic tops, gorgeous dresses, trendy pants and standout layering pieces. If you’re ready for a style upgrade, our designer clothing boutique has you covered.
Step it up with Accessories!
Blue Ox Boutique offers a huge selection of fashionable leather bags including women’s convertible belt bags, cross body bags, and backpacks.
With sunglasses selections from Shwood and Raen Sunglasses, we offer the perfect fit for both men and women. Try a style like the McKenzie from Shwood, part of their new women's collection. It features rounded lenses and curving lines that come together in a strong feminine silhouette.
From the sophisticated Free People clog to the easy breezy summer sandal from Sanuk, find the perfect shoe to complete any outfit. Our men’s shoes selections include fantastic boots and sandals from Reef.