About Us Fashion Queens

Blue Ox Boutique is a designer fashion destination in the heart of downtown Eureka’s historic Old Town. We are surrounded by the city’s best restaurants like Gabriel’s and the Sea Grill, shopping, and buzzing cultural scene.  


We offer some of the hottest brands like Free People, Aviator Nation, Wilt, True Religion, Joe’s Jeans and Diesel.  Experience our unique denim bar that represents our vast selection of denim. See us for current trends in women’s and men’s fashion in Humboldt County as well as easy online shopping. Blue Ox carries an impeccable mix of beautiful, easy to wear, trendy fashions that are expertly selected each season for top style and quality. We carry glamorous pieces to build the perfect outfit that makes you feel your best. Complement your look with a fabulous assortment of accessories, from sleek to chic.


Do you need style advice or a confidence boost while trying on something new? We're that honest best friend everyone needs! Whether it’s adding to your seasonal look or a complete wardrobe makeover, our passionate stylists are always on trend with the pulse of fashion and committed to the goal of advancing your personal style. If you want to play around with your looks and try on different styles, you can relax and take your time to browse our vast selections of men’s and women’s clothing. We live to help guide our customers to something they love, and we want you to leave with your new favorite outfit. Our customers enjoy personal attention, curated outfits, and ever-changing variety we offer.


Blue Ox Boutique is a team effort! We are a mother-daughter, Owner-Manager duo. Our amazing customer care employees are like family, and our staff's dedication to Blue Ox is truly amazing. Their devotion to answering our customers’ requests and guiding them to make the best selections never ceases.

Blue Ox Boutique is also proud to be one of the hosting businesses for Arts Alive! Brought to you by Eureka Main Street, on the 1st Saturday of every month. Come join us where there will be Champagne from 6:00 to 9:00 pm, during the event.

Blue Ox Boutique Eureka CA opened in 2015 and is committed to growing into a business our community can rely on to shop for something fashionable, or just browse and enjoy our pet-friendly, customer-focused, relaxed environment!