About Us


Blue Ox Boutique is a designer fashion destination in the heart of downtown Eureka’s historic Old Town. We are surrounded by the city’s best restaurants like Gabriel’s and the Sea Grill, shopping, and buzzing cultural scene.  

We offer some of the hottest brands like Free PeopleAviator Nation, Wilt, True ReligionJoe’s Jeans and Diesel.  Experience our unique denim bar that represents our vast selection of denim. See us for current trends in women’s and men’s fashion in Humboldt County as well as easy online shopping. Blue Ox carries an impeccable mix of beautiful, easy to wear, trendy fashions that are expertly selected each season for top style and quality. We carry glamorous pieces to build the perfect outfit that makes you feel your best. Complement your look with a fabulous assortment of accessories, from sleek to chic.


An at-home boutique shopping experience, with free shipping on orders of $75 or more! Order online and get free in-store pickup! Find a special piece you love? Order it now and we will ship it to your home or you can pick it up in the store. 

We’re always here for you, even if you’re behind your computer! Blue Ox provides our online customers with the same boutique service as our in-house customers including style tips and guidance, as well as fast shipping and more. If there is anything our online shopping boutique can do to help you order your new favorite style, give us a call!


Blue Ox Boutique is a local Humboldt County and online retailer offering trendy clothing for fashion-savvy women and men of all ages. With an assortment of fabrics, prints and styles we are the place to start for putting together a fashion-forward outfit. Check out the latest fashion styles from Aviator Nation, Diesel, True Religion, and Joe’s Jeans.

Blue Ox offers a range of styles and types of on-trend categories so that you can easily find what you’re looking for in one place!  Our styles are versatile and easy to wear.  Let us create your everyday look, perfect for the office or a date night.  A variety of women’s tops, crop tops, tees and hoodies are must-have garments for every woman.

Add some layers when there’s a chill in the air with a cardigan sweater, coat or scarf. Coordinating classic pieces give you the most bang for your buck, and they never go out of style. With a multitude of styles, fits, and colors to shop from, we offer something for anyone shopping for women’s clothes!

Whether you’re looking to stay trendy in winter layers or enjoy the cool summer breezes, we offer fashionable dresses for women. If you’re shopping online for a maxi, mini, or midi dress, we make it easy to browse by dress type. Maybe a skirt or wrap is more your style, and we have those, too. Looking for a little black dress for a night out? Our dress collection has a large assortment to choose from so you can find what’s perfect for you.

The shop is filled with ladies’ fashion apparel, men’s clothing selections, the best assortment of upscale denim jeans, and something to work with every budget. We want our customers to find quality pieces that they will wear for years to come, feeling just as excited to wear it for the hundredth time as the first time! Find your new favorite designer in our clothing boutique filled with women’s dresses, flattering tunics, trendy denim jeans, and sweaters and tops for women.

Blue Ox Boutique offers a huge selection of fashionable leather bags including women’s convertible belt bags, cross body bags, and backpacks.

With sunglasses selections from Shwood and Raen Sunglasses, we offer the perfect fit for both men and women. Try a style like the McKenzie from Shwood, part of their new women's collection. It features rounded lenses and curving lines that come together in a strong feminine silhouette.

From the sophisticated Free People clog to the easy breezy summer sandal from Sanuk, find the perfect shoe to complete any outfit. Our men’s shoes selections include fantastic boots and sandals from Reef.

Stay stimulated and inspired!  Blue Ox receives daily shipments from your favorite brands so you can be sure to find something you love!

Blue Ox Boutique Eureka CA opened in 2015 and is committed to growing into a business our community can rely on to shop for something fashionable, or just browse and enjoy our pet-friendly, customer-focused, relaxed environment!



Blue Ox Boutique is also proud to be one of the hosting businesses for Arts Alive! Brought to you by Eureka Main Street, on the 1st Saturday of every month. Come join us where there will be Champagne from 6:00 to 9:00 pm, during the event.